BAUSCH + LOMB

Ahead of the launch of their new toric contact lens, INFUSE® for Astigmatism, Bausch + Lomb asked us to initiate activation and drive fitting of the lens among doctors who were fit set recipients.

Critical Insight: Almost 7 out of 10 optometrists said lens settling time was extremely important. While patients were most concerned with vision and comfort.

Creative Positioning: INFUSE® for Astigmatism combines the stability of OpticAlign® Design with the comfort of ProBalance Technology® to deliver everything patients need in a toric lens. Here are some of the concepts we pitched below:

EXPANDING REACH
The Bausch + Lomb REACH portal is a digital marketing platform designed to help eye care professionals engage and connect with their patients. We helped create thumb-stopping social posts to grab patients’ eyeballs. See some of the spec work here:

AND ANNOTATIONS MATTER TOO…
It’s not the sexiest work, but sometimes eye care professionals need to see a good old fashioned leave behind. Here’s one I worked on for the INFUSE® family of lenses, complete with insights, parameters, and everything sourced to med-legal’s liking.